martes, abril 16, 2024

B.I – Keep Me Up

After spoiling us with two albums last year, 2022 hasn’t been quite as prolific for B.I. He released the hypnotic BTBT back in May, which previewed a new global project that has finally come to fruition in the form of Love Or Loved Part 1. New single Keep Me Up recaptures much of BTBT’s vibe and energy, but I think it’s the superior song.

I use the word “vibe” a lot in my reviews. It’s become such a big aspect of K-pop, and this tracks with other global music markets. I often criticize songs for favoring vibe over musical ambition and virtuosity. But, sometimes a piece of music captures an energy so perfectly that I’m happy to dive in and swim around – even if means doggy paddling aimlessly or simply giving in to the smooth motions of the waves. Keep Me Up is that kind of song. It’s nothing revelatory, nor is it bound for a top spot on any Bias List countdown. But, it’s an incredibly pleasant listen.

The song’s strengths lie in its gorgeous blend of synths and the equally dreamlike effects placed on the vocal ad-libs and melodic refrains. The central melody is a bit amorphous, wafting through the track without landing any strong punches. But, Keep Me Up is not a climactic style of song. It gently beckons you in and doesn’t let go courtesy of its steady, mesmerizing groove. I’ll be interested to see how its charms endure with time. If B.I’s past track record is anything to go by, Keep Me Up has nothing to worry about.

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