As of late, it’s uncommon for me to cowl each the audio and video features of a music launch. In most situations, I’m confronted with an either-or state of affairs resolution when contemplating what to submit. Having simply launched the official video for the observe “2 Die 4“. Tove Lo ought to know she is one fortunate bean. Since I’m dealing out a second serving to of EQ Music Weblog love upon her present pop banger launch once more at this time. Certainly, I might go as far as to name “2 Die 4” out as our music of the summer season.
To be sincere with you. I regarded the visualizer shared upon the July launch of the observe as sheer hotness. By the identical token, I’m stoked that Tove Lo didn’t settle on the Kenny Laubbacher-directed visualiser footage (depicting large d*ck power). That she has as a substitute served justice upon this euro-pop flavoured smash with a full, video remedy, made this time with Anna-Lisa Himma on the directorial helm.
Talking concerning the new video, Tove reveals, “We wished to make a pop bitch y2k expertise. With all of the choreo, the outfits, the wetness. I believe we greater than delivered.”
Honestly, it’s easy-breezy to turn into immersed in each partaking movies. The visualiser, for apparent causes. The official video since it’s the first time Tove has correctly embraced the pop efficiency video aesthetic. The place she undergoes a number of outfit adjustments and experiments with full-on dance sequences.
The dazzling video could have swept you away from noticing the music has a further verse.
“You inform me you’re so stunning however you appear actually unhappy about one thing. You inform me it’s cos’ your coronary heart hurts although with me you don’t really feel unhealthy.”
Not that my curiosity was in anyway waning in “2 Die 4“. Tove Lo however, selected to step up and add some spice to this already spicy observe. Possibly she cannily did this, so that folks like me might discuss concerning the observe, much more. Nobody can say Tove Lo isn’t astute. Now an impartial artist and embracing each little bit of being such, that is the place we’re witnessing Tove’s artistic management in full impact.
The album ”Grime Femme” is out October 14th by way of Tove’s personal file label Fairly Swede Information, with mtheory PRE-Save HERE